Music Town is located in Chongqing City, which is known as the 4D magic, and adjacent to Xiyong University Town. The project is aimed at the young and fashionable new generation as the main customer group. In addition to the conventional commercial dining and shopping facilities, the project has set up trendy entertainment facilities such as hipop bar, DJ nightclub, live house, bar street, and tunnel crossing. Therefore, the design team injected the "immersive" vocal experience space into the commercial landscape, from the visual expression of "steam wave" to "punk" and then to "pop" to create a unique scene-based, game-like and experiential consumption experience.